Marketing businesses online has increasingly become difficult. There are many businesses on-line competing for recognition by potential customers. This makes it crucial for you to put a lot of effort to ensure that searches conducted, result to visibility of your website among the top on the search engine result pages.
These strategies will serve to improve your Google SERPs and as a result improve the online presence of your business. So it’s important to understand them and make the most of it. Some of the strategies of search engine optimization that can be used are;
Intentional link building – According to Google, links are one of the top three rankers (along with rank brain and content). It is therefore advisable for business owners to engage in this strategy; though they have to be supported by high quality content for the difference to be seen.
Optimizing for rich answers – Though key words are considered important, they ought to be accompanied by rich answers especially for common industry related questions.
Optimizing for voice search – Voice search queries have continued to increase according to kpcb’s 2016 internet trends report. Optimizing the business website for voice search will be in line with the trend, placing it at an advantage over websites that are yet to implement this strategy.
Using short url’s – Research shows that shorter url’s result to higher rankings. According to Google, anything after the first words in a URL are not given much credit. You should include the key primary words in the first five words and keep the URL short.
Local optimization – As more people prefer to use mobile searches, it is beneficial to include local key words so as to get found when people search for local businesses, products and services.
Improving user experience – The title tag and meta description act as your advertisement on the search engine response page. It should therefore be enticing and attract viewers to click.
Use of related keywords in the content – Though key words are important for searches, use words and phrases that are semantically connected to the main topic in developing your content. This will convince Google that you have a balance and have enough details on the main topic to provide good user experience.
Write longer content – Most high ranked articles have an average of 2,000 words, however this does not mean that the quality of the content should be compromised.