Yet another installment of "You need a web site. Now!". The trend is clear: people are searching for your small business using Google, Yahoo, and MSN. They're using the Yellow Pages less and less. Add this to the fact that there are more Yellow Page books than ever vying for your money, and the Yellow Pages becomes much less attractive. I know of businesses spending thousands per month with virtually no result.

From Comscore Interactive:

Reston, VA, September 28, 2006 – comScore Networks, a leader in measuring the digital age, today released the results of an analysis revealing the size and growth of the U.S. local search market.  Local search is defined as searches conducted by consumers on the local or directory (Yellow Pages) sections of leading search sites, and other searches identified as having local intent.

According to the study, 63 percent of U.S. Internet users (or approximately 109 million people) performed a local search online in July, a 43-percent increase versus July of 2005.  Google Sites (30 percent) and Yahoo! Sites (29 percent) garnered the largest share of local searches in July.  Microsoft Sites captured 12 percent of local searches, followed by the Time Warner Network with 7 percent.  

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